The power of
RELATIONSHIP DRIVEN CHANGE
Advancing Maternal Health Systems Through Research, Education, and Transformational Change.
KIBI delivers the expertise you need to create real, lasting change within yourself, your organization, and our world.
What we offer
We offer high-impact consulting, end-to-end research services, tailored education programs, and systems transformation support — all through a justice-centered, relationship-driven approach. When you work with KIBI, you gain a partner who listens deeply, acts strategically, and stays focused on what matters most: empowering you to move forward with clarity, confidence, and measurable results.
Who we are
KIBI was founded to meet a clear and urgent need: to create high-quality, accessible, and culturally responsive education for professionals serving pregnant families. What began as a vision for more inclusive birth education has grown into a trusted hub for consulting, research, education, and systems change work — all centered on justice, equity, and honoring community wisdom.
Founder Zul Ruiz Ginés, a Licensed Midwife, researcher, and educator, brought KIBI to life with a commitment to breaking barriers of language, geography, and culture. Alongside a diverse and passionate team of women experts, Zul shaped KIBI into a relationship-driven organization that values deep listening, collaboration, and transformative impact. Together, the KIBI team offers decades of lived experience across midwifery, education, public health, and maternal health systems, with a shared belief in the power of ancestral knowledge and the urgent need for systemic change.
KIBI Education
KIBI Education is an online portal of continuing education courses. We cover over 30 course topics including but not limited to business, medical errors, self care, and so much more! Together, they showcase ten distinct values that define who we are and our mission.
Our values. Our Mission.
At KIBI, our work is guided by a deep commitment to justice, collaboration, and community wisdom. We believe that meaningful change begins with relationships — and that expertise is most powerful when it is paired with humility, listening, and care.
Transformative Research
We center ethical research practices through both qualitative and quantitative methods, transforming your research into meaningful impact.
Community-Led Solutions
We honor the expertise of those with lived experience. Our work is grounded in the
voices, needs, and leadership of the
communities we serve.
Integrity & Excellence
We are committed to delivering
high-quality, evidence-informed services
with transparency, accountability,
and professional rigor.
Relationship-Driven Approach
We prioritize connection, trust, and collaboration. Every engagement with KIBI is designed to leave clients feeling heard, understood, and empowered.
Commitment to Growth
We believe learning is lifelong. We are committed to reflection, innovation, and evolving alongside the communities and movements we support.
Knowledge Sovereignty
We uplift ancestral practices and wisdom traditions as essential sources of knowledge. Our work seeks to decolonize systems and reclaim ways of knowing that have been marginalized.
KIBI en Español
It is without question that there is a need for Spanish educational programming. It is important we offer courses that are in the native language of the community we strive to serve as this creates educational accessibility and professional opportunities.
As an organization, KIBI is committed to the support and growth of Spanish-speaking communities and organizations across the United States, Central, and South America. We focus on developing maternal health initiatives, advancing research, and fostering meaningful collaborations to improve health outcomes .
Special Collaborations
En colaboracion con la escuela de Nombre de Escuela de ….. Formación y reconocimiento de escuelas de Parteria Ancestral en Ecuador
If you could see a better world, you were morally obligated to help bring it into existence. That you should put your time, your energy, your passion, your intellect, your heart, your soul, everything on the line. You shouldn't sit on the sidelines, you should actively advocate for the world you wanted to see, and that world should be one that was better for many, not just for you."
